PressTo5 now uses the information in InDesign’s File Info to help search engines and social sites describe your exported pages. Fill in a few fields before you export, and your page shows up with a proper title and summary.
What’s new
Your exported pages now tell search engines and social sites what they are about. You don’t need to change how you design anything.
- Better page titles. If you leave the Webpage title box empty, PressTo5 uses the title from File Info. With no File Info title either, it uses the file name without “.indd” (so “Spring Issue”, not “Spring Issue.indd”).
- Search result summaries. The description, author and keywords from File Info are added to the page, so search engines can show your own summary under the title.
- Nicer shared links. When someone shares your page on social media or in a messaging app, it shows the title and description instead of a bare link.
- The right language. The page is marked with your document’s language instead of always English. This helps search engines show it to the right readers.
- Clearer page structure. The page content is marked as the main area, so search engines know where to look.
- A helpful reminder. If your document has no description, the export log suggests adding one.
- Fixed: quotation marks in a description no longer break the page’s search information.
The text on your pages was already real, selectable text that search engines can read. That hasn’t changed.
Add a title, description, author and keywords
All four live in InDesign’s File Info window. Do this once per document and save it. PressTo5 reads the fields each time you export.
- Open your document in InDesign.
- Choose File > File Info (Windows: Alt+Shift+Ctrl+I, Mac: Option+Shift+Command+I).
- Make sure the Basic tab is selected.
- Fill in these fields:
| File Info field | What it becomes on your page | Example |
|---|---|---|
| Document Title | The page title in search results and browser tabs | Spring Issue 2026 |
| Description | The summary under the title in search results and shared links | Twelve spring recipes, a garden guide and our reader photo contest. |
| Author | The page’s author | Jane Rivera |
| Keywords | Topic words for the page | recipes; spring; gardening |
- Separate keywords with a semicolon or a comma.
- Click OK, then save the document.
- Export with PressTo5 as usual.
If you type something in the panel’s Webpage title box, that title wins over the File Info title. Leave the box empty to use File Info.
Set the document language
PressTo5 uses your document’s default language. Most documents already have the right one, so check this only if your page isn’t in English.
- With your document open, choose Edit > Deselect All so nothing is selected.
- Open the Character panel with Window > Type & Tables > Character.
- Pick your language from the Language menu at the bottom of the panel, for example Spanish or French.
- Save the document.
With nothing selected, this changes the document’s default language. Text you’ve already typed keeps its own language setting, which is fine. If no language is set, PressTo5 marks the page as English.
Check that it worked
After exporting, you can confirm your information made it into the page in under a minute.
- Open the exported index.html in your web browser.
- Look at the browser tab. It should show your title.
- Right-click anywhere on the page and choose View Page Source.
- Near the top, look for lines starting with
<meta name="description",<meta name="author"and<meta name="keywords". Each should hold what you typed in File Info. - On the second line,
<html lang="...">should show your language code, such ases-ESfor Spanish.
If the export log says “Tip: add a Description in File > File Info”, the description is missing. Add it, save and export again.
Search engines only see the page once it’s published online. Changes can take a few days to appear in search results.
Tips for a good title and description
- Keep the title short. Aim for under 60 characters so search results don’t cut it off.
- Make the title specific. “Spring Issue 2026 – Green Valley Magazine” beats “Magazine”.
- Write the description for people. One or two sentences, around 150 characters, saying what readers will find.
- Give each document its own description. Repeating the same one across exports makes them harder to tell apart.
- Don’t overthink keywords. Major search engines mostly ignore them. A few honest topic words are plenty.
- Quotation marks and symbols are fine. Type your description naturally.